As a provider of IT services and computer repair for the Twin Cities business community we often run across interesting and helpful stories for our clients. In this guest post, Jennifer Wagner, Downtown Design, teaches through engaging storytelling in her signature style.
I was at a Mexican fast food chain during a very busy dinner rush. It’s an assembly line restaurant where employees build your burrito or other entrée per your requests. It was a really busy Tuesday evening and they were running out of salsa, cheese and lettuce all at the same time. It was a bit of chaos, but the employees in the assembly line were handling it pretty well. But then it happened. The line stopped moving. There was no more lettuce. Lettuce is the last ingredient you can add before paying. Then I hear, “Can someone get the lettuce?” After several people said no because they were too busy, one employee who recognized that someone needed to get the lettuce, cheerfully exclaimed, “I’ll get the lettuce.” Within 15 seconds, there was lettuce and the line started moving again and you could almost hear the dollars accumulating in the bank account again.
It took less time for one person to stop what they were doing and get the lettuce then it did for all the others to say no. All the while the business was at a standstill. It took one person to get the lettuce. Lettuce. Something so simple but yet stopped the business in its tracks.
Imagine if it were that simple to get your business moving and hear the sound of dollars filling up your bank account. Well, it is. That lettuce is digital marketing and we at Downtown Design are willing to get the lettuce.
Marketing your business involves a lot of storytelling and consumer engagement. Regardless of the media used, the most successful websites and marketing campaigns take the audience on a journey and keep them engaged.
The story I told you is true and happened nearly four years ago. For four years I have never forgotten about it and I use the metaphor of getting the lettuce often because sometimes, the solution to a problem is sitting right in front of us but we get so caught up in everything else, we forget to focus on what really matters.
What sets Downtown Design apart is not only are we willing to get the lettuce, we are willing to find it, wash it, chop it up, and prepare it for serving. We sit down with you and identify what problem you’re trying to solve, then we develop the solution and put it in to action. Why wouldn’t you want that for your business?
Are you curious what happened to the employee who got the lettuce? There’s a happy ending for him that you would never guess. If you want to know the rest of the story, give me a call at 612-741-1619 or send me an email at Jennifer@DowntownDesignWeb.com.
Guest article provided by Jennifer Wagner. Jennifer is an account executive for Downtown Design a website design, SEO, social media, and digital marketing agency. Jennifer brings extensive experience in brand marketing, storytelling, photography, event planning and public relations to the digital marketing team at Downtown Design. In her spare time, she plays taxi driver to her 16-yr-old daughter and twin 13-yr-old boys who are currently running between club volleyball, baseball training and theater. In her extra spare time, you’ll find Jennifer on the golf course with her husband of 20 years or on the volleyball court. Jennifer was re-elected during the 2018 election and started her second term on the Elk River City Council. Check us out: DowntownDesignWeb.com