The Power of Storytelling

As local business owners we often run across acceptation people doing wonderful things in our community.  Moriah Prange is one such person.

by Moriah Prange

Passionate people are infectious. One of my favorite quotes is from preacher and abolitionist John Wesley: “Light yourself on fire with passion and people will come from miles to watch you burn.” I love this quote because it communicates the power of one person to affect others through their enthusiasm. Your passion is the most important thing you bring to work every day.  It is your love for what you do that brings your work to life, paints it with color, and makes your services invaluable to your clients.

One of the best ways to share your passion is to tell your story. Most of the small business owners I know trace their passion for their work back to a personal experience. Telling a story creates connection with the people you serve and authentic growth for your business.

I am passionate about my work as a massage therapist because massage has been life changing for me. Before I entered massage school, I was frustrated and disconnected from my body due to my disability. Massage therapy allowed me to reenter my space and feel whole for the first time in my life. I love what I do because I know firsthand that massage can help my clients feel better, move better, and live better.

You have an amazing story to tell. Here are three outlets to kick start your sharing:

  1. Face to face. Talking with someone face to face about what you do is the most effective way to communicate your passion. Face to face interaction allows you to show your enthusiasm through your words and body language. It also allows your audience to ask questions and connect with you personally. Face to face sharing could happen at your local networking group, over coffee, or at a business open house.


  1. Social media. Social media has power to influence a diverse audience across multiple platforms in minutes. Social media is a fantastic outlet to tell your story through words, pictures, or videos. Make the “like” and “share” button your best free marketing tool!


  1. Creative outlets. When you share your story, think outside of the box. Most of us share our passion through words, but don’t keep your passion confined to a page. Maybe you enjoy art, music, or volunteering. Use these creative outlets to communicate why you love what you do.

However you choose to share your story, don’t leave it untold. Share your passion with the world. And watch it catch fire.


Moriah is a certified massage therapist with training in seven modalities of bodywork including Swedish massage and Craniosacral Therapy. She is also a certified pediatric massage therapist with training through the Liddle Kidz Foundation. Moriah graduated with highest honors from Minnesota School of Business with an Associate of Applied Science degree in massage therapy. Moriah is passionate about massage therapy because she believes it is an excellent way for both kids and adults to live vibrant, healthy lifestyles. Moriah’s massage therapy practice is based in Elk River, contact her at 612-559-9931